Diverse content layouts are super effective for varying phases of any conversation funnel; its actually the utmost available marketer’s technique to give quality experience in marketing to the ideal audience members.
For the casa of the top-of-the-funnel (“TOFU”) marketing of content, blog posts as well as the social media activities play a big role. However, in the second step, the middle of the funnel (“MOFU”) is when the audience gets prepared to begin leaning concerning the particulars of your solution, articles may not manage to cut it. Recently, eBooks have proven to be the go-to format for relatively long and deep content marketing. This is logical. Most times, e Books are really shared among people and hence are thought to play a great role, in creating a great reputation for the expected leadership.
However, just like most of the other web contents, eBooks are by no means perfect. They happen to be skimmed something that makes them leave out voluminous quality content that would have caused a great investment. Nevertheless, there are a number of upsides associated with the use of interactive videos as well as webinars. These are known to reinforce a super strong information level meant for the fundamentals. This s achieved through the way that most customers prefer in use of visual aids, demonstration, interactive and by use of videos.
Though the webinars are known to be among the greatest in effective digital marketing, just 62% of the B2B marketers have managed to host webinars. This is following the content marketing institute. May be it is the most ideal moment to scrutinize the value of the webinars in comparison to eBooks as a recommendable tool of MOFU. The following are five properties of webinars making them way better than eBooks.
- More Real Time Interaction conversations
It is super easy for stuff like social posts, phone calls and emails to be ignored. The same is likely to happen for eBooks. A marketer will hardly want to be placed as among the piles to be dealt with much later. On the other hand, the people that join webinar are most likely to pay the necessary attention.
Any time people cross points, work together and provide feedback, they begin to have the feeling of being invested in as the progress continues. Among the top most secrets that have made webinars to be super powerful is their robust emotional connection that they create with the participants. This nearly makes these participants to be among their customers. Additionally, this provides a valuable insight for the presenters that are involved and to the entire customer audience.
- It is more attractive to commit to
In the current digital era, it is common for majority of the masses to be super busy. There is hardly anyone who has time or thinks they have time to give an ebook the necessary attention from beginning to end. Even more robust as compared to our overloaded schedule is the awe-inspiring feeling that has proven pervasive right from our cultural origin. The worst bit is that some people may view a simple task of downloading an eBook super big deal.
Actually, contrary to the popular perception, it takes a lesser duration to read an eBook than it takes to visit a webinar. Needless to say, an eBook is likely to greatly confuse the readers as they go through the ques. This is unheard in webinars thus it leaves everyone with all smiles. This includes the people that will hardly want any commitment.
- Better rates of completion
Simply downloading an eBook does not guarantee the fact that one will have to even open it leave alone reading it. Take a short while with yourself and think of the number of eBooks that you have successfully managed to read concerning various products. Rather, how many unutilized eBooks are in your hard disk by now? It is hard to tell the difference as a marketing agent. It is super easy to keep track on the number of downloads. Nevertheless, no solution has been provided for monitoring the read eBooks data.
By use of webinars, there are possibilities, of people dropping out partially though very rare. However, one can easily tell when they do. This could be of great help when planning on the next presentation ideally. This is only possible when one has a professional grade webinar platform such as a click webinar by a group conversation platform such as the Google hangouts.
- More qualified guidelines
People may download eBooks with diverse reasons only better known to them rather than the ones the publisher had intended. This is mostly common in case the eBooks were posted on the social media in a big volume. It is also likely the valuable eBooks will communicate concerning the analysis of the industry as well as them highlighting the benefits of your given product.
Due to this, eBooks are so much likely to cause a production of massive poor quality leads abreast the high quality ones. Nevertheless, since the webinars are more specific to your product, it is likely for them to attract a lot of customers to your product.
- Super sophisticated Demos of the product
Regardless of the fact that eBooks may include the screenshots of a product, a brief discussion concerning the tools as well as advice on how to maximize on their utility, they have a wrong layout for displaying case of the product demonstrations.
However, webinars are still a lot better in showing the walk-through tours as well as the leverage tools display from the start to the end. The Demo alone is an ideal opportunity that can be accredited for catapulting guides in the conversation channel.
Conceal your bases
At the end of the day, your digital strategy of marketing can be accredited for the success of both TOFU and MOFU needs of content. It is better when applying a healthy merge of formats. It causes positive brand awareness as well as a successful conversation channel. It’s wise using a content …