Having an online business is not enough, SEO services are still important in order to ensure the site gets visitors. Only with the use of search engine optimization can an online business reach the sales target that it has planned for itself. Unless the website is good with regards to search rankings, there is no way that it can reach its goals and the reason as to why it was actually started. With SEO, the website is optimized in such a way that it will not just rise in rankings but also to make it more visible online.
A website that is always gaining web visibility is assured that it is doing just right for itself. The tools used in optimizing the websites are effective when it comes to promoting the site and building the name of the business. Taking into mind that there are many other online businesses all in competition with one another, there is no option but to make sure that ones site does better than the rest. There are many sites that have had to deal with low rankings until they get the best SEO services. Afterwards, they’re able surpass their limitations and challenges and do better than they were doing before.
In order to get the best SEO services, the clients have to take several steps to ensure that it actually does happen.
Get the services from professionals
As much as there are many companies that deal with SEO, not all of them are fully capable of doing the job as well as is required. There are some who perform the job but even after months the client does not end up seeing any positive changes. This shows that whatever they are doing is not working. Such situations don’t happen when a client hands the job to actual professionals. They also study ones target audience in order to build the site in such a way that it caters for those exact clients.
Selecting the right packages
Selecting the right packages involves looking into what the service company has to offer and choosing only the services that are going to cater to the needs at hand. The package is supposed to be comprehensive meaning that it is all encompassing. It should also be reasonably priced especially for those clients who are on a budget.
The company should offer specialized services
A company that does not provide specialized services is not going to be good enough when it comes to optimizing the website. This is because every website has special requirements and they don’t necessarily match to those of the others.
The company should employ the latest techniques
In SEO, technology changes by the day which is why a good company should constantly be on the lookout for newer and better technologies of optimizing their client’s websites.
With over 1 billion users on Facebook, a number of people (most especially businesses) tend to go to great lengths to get the attention of even a fraction of those users. With strategic marketing strategies some Facebook Pages do actually experience a steady growth over time.
Unfortunately, many opt for the ‘easy’ way out which doesn’t really work to their benefit. A number of times a tip or trick that made one company go from rags to riches may not necessarily work for your brand or company. There are realistic ‘tips’ and there are those that are downright ridiculous! The trick is to know the difference before you lose some of your followers on Facebook.
It is better to take the time off to organically build your fan-base, something that requires a lot of patience instead of jumping from one tip or trick to the next in the hopes of making something big of your page.
A look at some ‘tips’ that you should steer clear of:
- Adding a link in the first comment
Years ago rumor had it that adding a link to the first comments you make as opposed to including the link on the post itself would ensure that your chances of appearing in the News Feed would increase. The truth is photo updates take the front row with Facebook’s algorithm, more so in recent times. Some people may find it tedious to go looking for your link in the comments thus creating a bad user experience for them and potentially hurting your follower base. Imagine having thousands of followers, posting the link in the comments section only to have it swallowed up by the comments that follow. You will not be doing your business or followers any justice.
- Tweet to Facebook auto posts
Syncing your Facebook and Tweeter account is all well and good but automatically having your posts cross over from Tweeter to Facebook may ultimately harm your Facebook presence. Yes, a lot of time and effort is saved in the auto-posting process; however, the two are totally different platforms with totally different user experiences. Your followers on Facebook may not appreciate tweet posts and vice versa simply because the posts tend to come in different formats.Take the time of to create specific posts to go on the different platforms and watch your fan-base grow gradually.
- Paying for followers or fans
If you have the money, why not spend it on acquiring new followers or fans? Sure, you may get an instant increment in your followers or fans but is it really worth it? Are the followers you have acquired really interested in what you have to say? Are they really interested in your business, service or product? If all you want is a huge fan or follower-base then sure by all means go ahead and pay for them, but if you are serious in converting your followers, steer clear of the paying option.
- Inappropriately tagging people in your photos
On Facebook, whenever you tag someone in your photo, he or she will automatically get a notification. You might think that you are getting people to notice your business or brand by randomly tagging them and yet you are really cutting down on your followers. Some people may not appreciate being tagged in photos that are not actually of them and if it is done once too often, they may actually get off your fan-wagon.
- Tagging other Brands
Yes, with the latest Facebook News Feed algorithm, tagging other brands will actually mean a reward for you. However, this doesn’t mean that you have to tag other brands in each and every post that you make! Ideally, you should only do the tagging when what you have to share pertains to both audiences.
- Posting engagement- seeking posts
Posts that bait followers to engage may be well and good but overdoing it may not serve the purpose you intend, especially if you wish to keep your followers interested, engaged and following you. An example could be posting something like: “We are offering four new wines today. Like if you prefer red wine. Share if you prefer white wine. Comment if you prefer both.”Much as such a post will indeed keep the audience engaged by liking, commenting or sharing, at the end of the day, that’s just about it for the business. With all the commenting, sharing or liking, if you are not getting any sales then such posts are really just for the fun of it. You will not be able to grow followers in the long run with this rick, much as you may notice some growth in the short run.
- Having a Hashtag attack
When Hashtags made their way to Facebook, many users utilized them like they were going out of fashion! There is no need to put a hashtag on each and everything that you post on Facebook! In fact, it can get pretty annoying for your followers!Ultimately, what works for one company or individual may not work for you so care must be taken when embracing ‘Tips and tricks’ on Facebook.